DUALPOINT PARTNERS

Go-to-Market Consulting for SaaS Growth

WHO WE ARE 

SaaS Go-to-Market Strategy & Transformation, Done Right

With more than 50 years of combined GTM and CRO-level leadership, we’ve built, scaled, and fixed go-to-market engines across start-ups, scale-ups, and global SaaS organizations. That experience gives us deep operational insight—but we’re not stuck in the past. We recognize that how buyers evaluate, research, and purchase software and/or services has fundamentally changed. Today’s B2B buying is digital-first, committee-driven, and shaped by buyer behavior as much as product features.

We work closely with founders, CEOs, boards, and investor operating teams to solve the real blockers to growth—misaligned strategy, stalled execution, or GTM models that no longer reflect how buyers buy today.

THE PROBLEMS WE SOLVE

SaaS Revenue Growth Consulting for What’s Holding You Back

We help companies make critical commercial/GTM transformations, such as:

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Founder-led SaaS sales teams preparing to build their first GTM organization

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Growth that has become stagnant

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Preparing for scale

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Creating teams built to align with company goals and desired transformation(s)

We help hire CROs and Sales leaders with experiences and strengths aligned to company goals, growth stage and GTM motion. We accurately assess GTM health to provide effective commercial and go-to-market due diligence for SaaS companies prior to an acquisition or to assist company owners in maximizing the value of their business prior to a sale. We’re experienced Operators who can provide an informed perspective on the commercial effectiveness of your business, team, processes etc.

HOW CAN WE HELP

HUMAN VS AI 

Strategy Needs More Than Automation

AI provides answers; DualPoint applies judgment, leadership, and accountability. Answers are easy. Decisions aren’t.

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AI accelerates insight. DualPoint delivers impact by showing up, making the calls, and owning the outcome.

HOW WE DRIVE 

Go-To-Market Transformation that Delivers Real Results

  • Go-to-Market Design: TAM/SAM, ICPs, buyer personas, and motion (sales-, marketing- or product-led)

  • Sales Execution: Forecasting, pipeline mgmt, opportunity reviews and account planning

  • Metrics: Cost vs. revenue, quota attainment, win rates and sales cycle optimization

  • Enablement: Onboarding, coaching, leadership development and enablement programs

  • Customer Expansion: Cross-sell, upsell, retention and GRR/NRR improvement

  • Tools & Tech: CRM effectiveness, data integrity and stack optimization

  • Pricing & Packaging: Simplicity, logic and scalability

OUR PROCESS

Proven, Data-Led and Tailored

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Assess

Analyze sales and marketing performance across two fiscal years, reviewing KPIs such as CAC, LTV, Magic Number, win rates and retention metrics

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Observe

Attend forecast calls, pipeline reviews and QBRs to assess leadership cadence, deal management and cross-functional alignment

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Recommend

Deliver prioritized, time-bound recommendations categorized by impact and effort

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Support

Optionally guide implementation and coach leaders to ensure sustainable improvement

LET'S TALK

OUR LEADERSHIP

Leads with Experience, Not Theory

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Bill Storgis
Growth Operator

Bill has spent over 30 years building and fixing go-to-market engines for enterprise software and SaaS companies. He’s served as CRO for both VC-backed startups and PE-backed organizations, often stepping in when growth stalled or strategy needed a reset. Shaped early on at Bladelogic/BMC, a proving ground for top SaaS sales leaders, Bill brings an engineering mindset to GTM—designing teams, processes, and execution models that scale fast and deliver real results.

David Watts
Growth Operator

David has over 25 years of senior sales leadership experience across large technology organizations in the UK and US. He’s led sales teams at companies including Cap Gemini Ernst & Young, Siebel Systems, Oracle, EMC, and Sage, consistently driving profitable growth and operational improvement. After time in an AI startup, David founded DWSL Ltd in 2019, where he now advises PE-backed and growth-stage companies on go-to-market execution, value creation, and commercial leadership—delivering measurable revenue and EBITDA impact.

WHAT YOU GET

A Tailored Go-To-Market Roadmap

At DualPoint Partners, there’s no such thing as one-size-fits-all. The deliverables below reflect some of our most common, high-impact work—but they’re examples, not preset packages. Every engagement starts with a deep understanding of your GTM reality, goals, and constraints, so we can tailor exactly what will drive the most impact.

  • A structured, diagnostic audit of your entire go-to-market motion — from lead generation through closed-won.

    Examples:

    • Funnel and pipeline velocity analysis

    • Sales process review (qualitative + data-backed)

    • Messaging and ICP alignment check

    • Buyer journey audit

    • Conversion point breakdown

    • Regional insights (US vs. UK sales dynamic comparison)

    Why it matters: You’ll see exactly where your system is leaking revenue and what must change to scale.

  • A tailored, non-templated action plan informed by our diagnosis.

    Examples:

    • Prioritized GTM changes and initiatives

    • Customized playbook for your exact stage, market, and motion

    • Tactical roadmap (30/60/90 and 12-month goals)

    • KPIs and accountability framework

    • Adaptations for cross-regional execution (US/UK)

    Why it matters: Unlike off-the-shelf fixes, this prescription addresses your actual blockers, not assumed ones.

  • An optimized org chart and hiring roadmap for the next phase of growth.

    Examples:

    • Team structure by function, geography, and motion (inbound, outbound, partner, etc.)

    • Role definitions and compensation guidance

    • US/UK role mapping and overlap elimination

    • Sales/marketing alignment blueprint

    Why it matters: Build the right team, in the right sequence — without costly mis-hires or org churn.

  • A streamlined, buyer-centric sales process and tech stack audit.

    Examples:

    • Defined stages, exit criteria, and qualification frameworks

    • Updated CRM workflows and dashboards

    • Tech stack audit and optimization suggestions

    • Enablement content + training plan

    • Embedded buyer psychology techniques

    Why it matters: Consistent execution and predictability only happen with clarity and tooling that supports the right behaviors.

  • One-on-one or team coaching for revenue leaders and founders.

    Examples:

    • Weekly or biweekly advisory calls

    • Deal reviews, pipeline coaching, hiring interviews

    • US/UK leadership support for multi-region orgs

    • Real-time decision support via Slack or similar

    Why it matters: Great GTM strategy is nothing without the leadership to drive it — and we’re here as embedded partners.

  • When needed, one of us steps in as interim CRO to own execution.

    Examples:

    • Full-time or fractional engagement

    • GTM leadership across sales, marketing, and CS

    • Board communication and forecast ownership

    • Team management + hiring

    • Transition to permanent leadership

    Why it matters: Execution is everything. When speed matters, we roll up our sleeves and drive.

DON'T JUST TAKE OUR WORD FOR IT

What Clients Are Saying

  • "Bill Strogis is a Go-To-Market impresario. Bill combines expertise, aggressiveness, thoughtfulness, and a great sense of humor to bring certainty to an uncertain world. We hired Bill to create an entirely new approach to sales and marketing when our only reseller relationship was about to end. He helped us develop the strategy, build the team to execute it, and create the processes, playbooks, and culture required to fundamentally relaunch our approach in just a few months."

    Alex Hart
    CEO of ResNav

  • "David Watts has been highly valuable to several of our portfolio companies, supporting management teams as they scale sales organizations and transition from founder-led selling to structured commercial teams. He speaks the investor language and translates business-plan ambitions into clear, actionable targets. What sets David apart is his ability to pair strategic sales guidance with hands-on execution—actively supporting implementation to drive measurable results. With David’s support, two portfolio companies significantly accelerated commercial performance, doubling both customer base and revenue. We strongly recommend David to any growth-stage company looking to professionalize sales and scale sustainably."

    Katrin Vatiska
    MTIP AG

  • "I’ve known David for many years and was impressed by both his results and his approach. I’ve more recently gotten to know Bill based upon his results and approach at Trax Technologies where I sit on the board. It was my idea to introduce the two of them because I recognized how similar they are in how they view got to market challenges, that they both were committed to not becoming rinse-and-repeat style consultants, and that as a team they would truly be unique in the go-to-market consulting world."

    Dave Dawson
    Managing Partner Overwatch Syndicate

  • "I led Revenue Operations under Bill three different times. He is truly elite when it comes to analyzing and diagnosing what both startups and turnaround companies need to optimize results and build something that will not only grow, but will prove to be durable. He is also one of the best people leaders I have ever seen."

    Greg Merson
    Revenue Operations

CONTACT US

Talk Through Your GTM Challenges

Every SaaS growth challenge is different—and the right next step isn’t always obvious. Whether you’re navigating stalled growth, preparing for your next stage of scale, or rethinking how your GTM model fits today’s buyers, we start with a conversation. 

LET'S TALK